How POSCO Is Redefining Innovation With AI and Super Gap Strategy in 2024

🚀 Ready to Crush Crisis with Cutting-Edge Technology?

💡 What If You Could Overcome Any Business Challenge with One Strategic Shift?

In today's rapidly evolving business environment, staying ahead isn't about working harder—it’s about thinking smarter. And that’s exactly what POSCO Group is doing under Chairman Chang In-hwa’s powerful leadership. If you're a founder, entrepreneur, or tech-driven CEO, here's what you need to learn from POSCO’s winning blueprint.

⚡ Your Business Needs ‘Unfair Advantage’ Strategy — Here’s How POSCO Is Doing It:

1️⃣ Corporate R&D - Creating Synergy, Not Silos 🧠
“Real competitive edge comes from absolute technological superiority.” – Chairman Chang
POSCO is building an integrated “Corporate R&D” system that directly connects research to business strategy. This breaks down walls between departments and turns innovation into execution.

✅ Why it matters for YOU:
If your R&D can't speak the language of ROI, you're wasting potential. Align your innovation team with your business goals to boost market relevance and speed.

2️⃣ AI Where It Matters – Not Wherever, But Wherever It WORKS 🤖
From office operations to advanced research, POSCO is embedding AI where it truly adds value—not just for hype.
“We must apply AI where it’s needed the most to maximize impact,” says Chairman Chang.

✅ Why it matters for YOU:
Stop sprinkling AI like glitter. Analyze workflows—finance, supply chain, customer support—and find AI use cases with clear, measurable gains. Efficiency is where AI shines.

3️⃣ Super Gap Innovation Projects 🔬
POSCO’s secret weapon? The “Super Gap Group Innovation Projects” that aim to solve today’s toughest industrial issues while paving the way for entirely new markets (think solid-state batteries, energy materials, carbon reduction tech).

✅ Why it matters for YOU:
Don’t just iterate—innovate with intent. Pick moonshot projects that 10X value, bring inter-departmental teams together, and push deadlines faster with bold sponsorship.

📊 BONUS: Data-Informed Case Study
According to McKinsey, businesses that adopt integrated AI + R&D systems improve speed-to-market by 35%. Add in ROI-based research alignment and you could double your innovation output.

🔥 Final Takeaway:
Nothing beats a company with a clear tech strategy and fearless execution. POSCO’s hyper-focus on AI, corporate R&D, and radical innovation isn’t just news—it’s a playbook.

💬 What’s ONE area in your business where you can apply this Super Gap Thinking?
👇 Comment below and let’s unlock your next phase of innovation!